Interview: Iñigo Valenzuela

Content marketing has become a key strategy in the hotel industry. However, despite investing in blogs, social media, and email campaigns, many hotels struggle to convert content efforts into actual bookings. Why? The most common mistake is treating content as an end...

The hotel industry is constantly evolving. Offering comfortable rooms and good service is no longer enough; travelers seek experiences, personalized recommendations, and content that helps them make decisions before booking. This is where content marketing becomes a...