by Noelia Martin | Feb 18, 2020 | Blog
Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s well-targeted storytelling geared toward a series of niche audiences. Also known as “city branding,” it seeks to share a sense of place and position a destination as...
by Noelia Martin | Feb 5, 2020 | Blog
When a Swedish teenager held up a homemade sign stating ‘School Strike for Climate,’ no one thought it would turn into a global phenomenon. Yet, two years later, 17-year-old Greta Thunberg has become the face of sustainability, sparking a worldwide...
by Noelia Martin | Jan 7, 2020 | Blog
Every year the travel industry is marked with significant changes. In 2019 it experienced many trends that left a trace. Words such as experiences, digitalization, and behaviour were popping across all segments and raising awareness to the importance of these factors...
by Noelia Martin | Dec 16, 2019 | Blog
The dynamics of the travel environment can sometimes be overly complicated. Not so long ago, the traveler’s attributes, behaviours, and demands were more simplistic and practical to address. Since then, the industry has been through changes in strategies and...
by Noelia Martin | Nov 19, 2019 | Blog
With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. This is partly due to the increase in outbound demand, favorable economics, improvements in connectivity and...
by Noelia Martin | Nov 13, 2019 | Blog
“A home away from home” is the single standard that any excellent hotel should be offering clients. Providing comfort, uniqueness, and a variety of experiences is on the “must-do’s” list of successful hotels. But how can one accurately...
